Media clipping is the systematic tracking of what outlets publish or broadcast about topics, brands, people, or competitors. It aggregates information from newspapers, magazines, portals, radio, and TV, as well as content aggregated in news feeds. Palver Clipping organizes this into monitoring panels: you define queries, outlets, sources, and locations to monitor what matters, classify content with curation, view charts, generate alerts, and much more.

Social listening is the practice of capturing, organizing, and interpreting conversations and mentions on social networks and other public digital channels to understand volume, tone, narratives, influencers, and trends. In the Palver ecosystem, we explore and interact with social media and traditional media data.

Clipping excels at editorial monitoring, with panels focused on tracking and distributing what was published. Studio is the tool for broad analysis and exploration of social and traditional media data, to visualize and operationalize data at scale.

Communications and marketing teams, press offices, agencies, government bodies and institutions, journalism and research teams, insights teams, and anyone interested in crisis monitoring, reputation analysis, and public opinion.

Panels with targeted queries, automated classifications to prioritize sensitive content, and alerts for faster response. Palver provides a continuous view of what is being said, where, and by whom, with full history and material to help you track opinion formation, narrative creation, and trends in real time.